At Fiat in Brazil, Vehicle Design Is No Longer By Fiat - Advertising Age - Global News
NEW YORK (AdAge.com) -- Fiat is building a consumer-generated car in Brazil, using input gathered through social media to inform everything from the automobile's design to its marketing communications.
via adage.com
This is especially interesting given Fiat's internal change program. The Intranet Innovation Award platinum winner in 2007, used their “Avanti e Veloci” web portal to help turn around the fortunes of their whole business. You can see their video.