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Somewhat non-intuitive lift buttons

Img00332-20090901-0939

Is this the future of lift / human interaction? Somewhat difficult to understand at first but OK after that. Don't change your mind as to the floor you're going to because there are no floor buttons in the lift itself - just door open and close buttons. Presumably this results in a more efficient lift service and if that saves CO2 emissions then that's a good thing.

By the way, don't look for a "G" button for ground, it's 0 (zero).

 

At Fiat in Brazil, Vehicle Design Is No Longer By Fiat - Advertising Age - Global News

NEW YORK (AdAge.com) -- Fiat is building a consumer-generated car in Brazil, using input gathered through social media to inform everything from the automobile's design to its marketing communications.

This is especially interesting given Fiat's internal change program. The Intranet Innovation Award platinum winner in 2007, used their “Avanti e Veloci” web portal to help turn around the fortunes of their whole business. You can see their video.